Why Facebook Isn’t Ideal as a Two-Way Engagement Platform for Municipal Operations

While Facebook is a fantastic tool for sharing information with our community, it’s not the right place for meaningful, two-way engagement. We use Facebook to share information quickly and broadly with the community, but it’s not the right tool for meaningful discussions or decision-making Here's how we use it and why:

The Role of Facebook

• Sharing Updates: Facebook is great for broadcasting community news, event reminders, and program updates.
• Quick Notifications: It's perfect for sending emergency alerts, road closures, or time-sensitive updates.
• Raising Awareness: It helps us inform a wide audience about new policies, initiatives, and services.
• Directing to the Right Department: Facebook enables us to quickly guide your questions to the appropriate department or service. However, it is only monitored periodically, not all departments have access to manage our Social Media acount, and individual personal accounts should remain just that—personal.

Why Facebook Doesn’t Work for Engagement or Service Resolution

• Privacy Concerns: Facebook comments are public, and anything you post is exposed We have an obligation to protect your privacy and ensure your feedback is used only for its intended purpose.
• Limited Context: Complex topics need a more in-depth discussion. Social media comments can’t provide the space to fully explain or understand these issues.
• No Expert Input: Facebook doesn’t guarantee that the area will see your feedback or address your concerns and not all departments have access to our Social Media account to respond.
• No Formal Record: Comments can be overlooked or misunderstood, and they don't create an official record of feedback that can guide our decision-making.
• Procedural Fairness: When we gather feedback outside of formal processes like public hearings, it can jeopardize the fairness of the decision-making process and can expose bylaws or decisions to judicial review.
• Monitored Periodically: We monitor Facebook periodically, which means your comment might not be seen or addressed right away. For immediate concerns, it’s better to contact us directly

Why Facebook Doesn’t Work for Engagement or Service Resolution

 For real, meaningful conversations and input on important topics, here’s how you can connect with us:

• Attend Public Hearings and Council Meetings: Engage directly with decision-makers in a structured setting.
• Complete Surveys and Feedback Forms: Share your thoughts in detail to help guide our decisions.
• Contact Us Directly as Needed: Reach out directly to our staff or council to ensure your voice is heard and properly documented.

Let’s Stay Connected

While Facebook is great for sharing updates, we rely on your direct engagement through more formal channels when it comes to shaping policies and decisions. Let’s work together to make sure your voice is heard where it matters most. And when it comes to requests for service or inquiries it’s best to reach out to our departments individually. 

Have more questions or suggestions for Monday Municipality Matters? Reach out to us at redwater@redwater.ca!